Can Small Business Market Like the Big Boys?
June 19th, 2006 by John Herman, under internet marketing, marketing, small business. No Comments
The short answer: yes!
Stephanie Diamond from Digimedia Works gives you the long answer on her blog entry about the June 9th David Kirkpatrick article in Fortune Magazine. He says all websites are alike.
She says:
This is a key notion for web 2.0 marketing for small businesses— media-rich conversations. Any company with a website is capable of communicating with their audience in the same way GM or GE can. You can send newsletters, post audio, create a video and blog. Your audience can respond and comment using a variety of media. Your audience cares about the message, not who the sponsor is. The playing field is level.
Small businesses should get over the notion that it takes a huge marketing budget to get and keep customers. The currency in this new marketplace is ideas and the way in which you communicate them. We’ve all seen cheaply produced videos that have become viral hits.
Small businesses should change their attitude and make use of what Web 2.0 technology has made possible.