A Marketing Lesson from the Dixie Chicks
June 27th, 2006 by John Herman, under operations, small business. No Comments
The Dixie Chicks narrowed their target market and are now making the music they’ve wanted to make all along. Too many businesses get caught up in the chase of going after the money, the big account, without stopping to focus only on clients that value what you bring to the table, that push you to do your best work, that view your work with them as a business partnership.
Life is too short to feel trapped, to dread going to work, to have clients that suck the life right out of you. There are so many incredible people and businesses out there waiting to find and experience your unique talent. Find them, push them, help them, be true to yourself and don’t look back.