Holiday Business Gifts

December 2nd, 2006 by John Herman, under clients, customers, marketing. No Comments

To gift or not to gift, that is the question. So it’s Christmas, does that mean I have to buy presents for all my clients? Should I just buy something for my favorite clients? How can I make sure I don’t spend all my profits on presents?

Gift-giving expert Hillary Mendelsohn offers a number of do’s and don’ts when it comes to shopping for holiday business gifts. The most important thing to do is to make a list! Put some thought into your choices and show your customers you really appreciate them, and if you have staff – don’t forget them. A well thought-out gift can speak volumes about the value you place in your employees.

Here are some other Do’s for Mendelsohn’s list:

• Get creative. Think about the personal interests of your recipients (movie buff, sports enthusiast, music fan, etc.), and buy thoughtful gifts that will show you really put some time and effort into choosing the right gift. Remember to write a personal note to let that person know the gift was chosen especially for them.
• Research your options. According to a new study by Office Depot, 46 percent of shoppers report finding the perfect gifts for family, friends and colleagues the "most challenging" aspect of the holiday season. Reduce stress and productivity by doing your research online before actually making any purchases.
• Visit unexpected locations. From the post office and the U.S. Mint to your local office supply or hardware store, there are a multitude of unexpected locations that offer interesting gift ideas.
• Combine shopping trips. Pick up great holiday gifts–from digital cameras and DVRs to MP3 players and GPS devices–at stores that you’re already visiting or that are nearby other places you’ll be stopping.

Mendelsohn’s list also includes several don’ts:

•  Don’t reinvent the wheel. If you’ve given the same business gift every year, clients might look forward to the present. It’s perfectly acceptable to send a consistent annual gift.
•  Don’t overspend on big ticket items just to make an impression. When purchasing technology items, make sure the products you choose are compatible with the recipient’s current configuration.
•  Don’t wait too long to purchase your gifts. If you have the time, you’re more likely to come up with better ideas sooner rather then being forced to "pressure" shop later.
•  Don’t feel confined to have your gift there before the holidays. If you’re pressed for time or you really want your gift to be noticed, send it as a New Year’s gift–it’ll be a welcome surprise.
•  Don’t stress over the holidays. It’s a great time to show clients, colleagues and employees just how much you appreciate them!

The most important don’t on the list – don’t stress over the holidays!! It’s supposed to be a time of joy, peace and some level of self-reflection.

Hillary Mendelsohn’s complete article can be found at: http://smallbusiness.aol.com/manage/managing/article/_a/shopping-tips-for-holiday-business-gifts/20061128120209990003 .