You Can Count on Succeeding Steps

March 5th, 2007 by John Herman, under copywriting. No Comments

While perusing the web, we came across an entry on first and third person form in blog posts.

It’s an article that seems like common sense at first, but on closer inspection is something Succeeding Steps thinks small business owners don’t incorporate near enough. When Succeeding Steps writes a blog entry Succeeding Steps feels that using the name of Succeeding Steps every time “we” or “I” or “us” or “our company” would appear in the blog post of Succeeding Steps that Succeeding Steps would be mentioned instead.

Do you see the point we’re trying to make? While we agree that you should enter the name of your company more often than you probably are, if you overuse it you’re just as bad as the keyword-stuffing guy with the fake AdSense blog trying to make five cents a day having bad content.

Google isn’t going to know that you aren’t a creepy spam blogger and you want to make sure that along with getting your name out there and easily recognized; you do not want to do this at the expense of your brand – which should not include overuse of a good thing, i.e. your company name.

The article also addresses the merit of talking directly to the reader using the term “you” – great idea, but be careful when you talk about anything potentially controversial (like spamming) where “you” could be seen as a potential finger pointing in the face of your reader.

As long as you take common courtesy into consideration these are two wonderful suggestions that you should begin incorporating into your copywriting and blog entries as soon as possible. Of course, SUCCEEDING STEPS will be happy to help YOU with that!