Don’t you wanna feel special?

March 16th, 2007 by John Herman, under client communication, competition, customer service. No Comments

Over at UX Magazine there is an article who’s title alone deserves blogging goodness.

You’re special… (I lied).

Not only is it grammatically correct, with the final period outside of the paranthesees and all that fun stuff, it’s completely hilarious. In that “Dear John” sort of way it’s just the best title around.

What’s even better is the actual point of the article. When you begin with wit and end with genius…well…you’ve got yourself a blog entry now, dontcha?

I’ll break it down for you. Perception is reality. Even if what you do is terribly niche specific and you think you have no competition from here to the moon…your customer may perceive you as being one OF a million as opposed to one IN a million.

So, the way UX Magazine defines this is absolutly spot on.

The product and service we offer categorizes us, everything else we do defines us.

Because your competition isn’t just, well, your competition. It’s everyone your client even thinks of as your competition. You can’t fight that so you may as well accept it.

The best you can do is keep your branding strong, your customer service bar none, and above all…be yourself. That will always differentiate you from the corporate stiffs play acting righteous businesslike boredom and know-it-all-ology. Your personality has already brought you this far…why not let it take you even farther?

Need help making your branding consistent or working your personal mojo into your branding without making it a one man show? Succeeding Steps can help. Schedule a consultation with us today, and set yourself apart from the pack you never even saw coming.