When Fake Becomes Real

March 30th, 2008 by John Herman, under branding, internet marketing, viral marketing. No Comments

Idiocracy … a great Mike Judge dark comedy marketing, commercialism, and cultural anti-intellectualism, has just spawned a real product. (I am still holding back my belief a bit.)

The fake energy drink from the movie appears to be a real product now with real campus tours. Here are some fun spots they created:

Next step … the Daily Show creating real candidates.