Archive for 'blogs'
The 25 Basic Styles of Blogging … And When To Use Each One
March 14th, 2008 by John Herman, under blogs, client communication, internet marketing, technology, trends. No Comments
How to Make your Wordpress Site More Search Engine Friendly
January 15th, 2008 by John Herman, under blogs, internet marketing, technology, tools. No Comments
Its kind of technical, but helpful.
Want to learn the truth about your business? Hire a blogger.
January 24th, 2007 by John Herman, under blogs, client communication, marketing, public relations. No Comments
Want to learn the truth about your business? Hire a blogger … says a recent article in Inc. Magazine. They chronicle the hiring of an outside blogger to blog about the company BzzAgent in a project they call: 90 Days of BzzAgent.
I am not sure how much I agree with blogging completely about the ins and outs of your company. I am more of an old school "using a blog to become an expert" kind of guy. I do see how showing how you work, especially when it is a fairly new concept like BzzAgent’s word-of-mouth marketing service, could be the best sales material.
Their take on the experience of using a professional blogger to write about BzzAgent:
No doubt this was an interesting experiment, but could it or should it be tried by other companies? "I absolutely feel other companies could benefit–if they have the stomach for it," says Pearl. "If you trust that the message will be honest and clear, then go for it."
This kind of blog really does open communication with clients and potential clients, but is it too much information?