The Twelve Pack and Some Friends Guide to Naming your Business

March 1st, 2007 by John Herman, under branding, business names, small business. No Comments

In a recent article at Vitamin, the steps to generating a good company name were laid out.

Amazingly enough, one of the steps was NOT “get a twelve pack and some friends”

There’s a good reason why, too.

People spend far too much time trying to figure out a new business name by thinking “wow, that sounds good” when they haven’t done any research on who is going to be reading the name.

Are you a niche business owner looking for a good name?

If you are, you have to realize it’s going to take time, a whole lotta work, and more than a little patience as well. From how many syllables, to ease of being understood by others, the effort you put into your business name may be the “make or break” for your company.

Just as you would never name your child “Lemonade”, you should consider a professional “Naming Team” to come up with your company name. It’s something far too important to just come up with on a cocktail napkin at three in the morning in between karaoke rounds. Sadly, I know someone who actually came up with a company name in just that scenario. Don’t worry, you’ve never heard of that company, because it tanked very quickly.

Naming your company is so important that large companies will spend millions of dollars to come up with a name that resonates with the community as well as making it memorable. You, as a small business owner, don’t have millions of dollars so you need to make every dollar count.

Sure, good help isn’t cheap, but don’t let your company’s new name be the biggest, costliest mistake you’ve ever made!