Archive for 'client communication'
Social Media in Plain English
July 17th, 2008 by John Herman, under client communication, internet marketing, viral marketing. No Comments
Another Great Common Craft Video that really explains what Social Media/Social Networking is and how it works.
The 25 Basic Styles of Blogging … And When To Use Each One
March 14th, 2008 by John Herman, under blogs, client communication, internet marketing, technology, trends. No Comments
Don’t you wanna feel special?
March 16th, 2007 by John Herman, under client communication, competition, customer service. No Comments
Over at UX Magazine there is an article who’s title alone deserves blogging goodness.
You’re special… (I lied).
Not only is it grammatically correct, with the final period outside of the paranthesees and all that fun stuff, it’s completely hilarious. In that “Dear John” sort of way it’s just the best title around.
What’s even better is the actual point of the article. When you begin with wit and end with genius…well…you’ve got yourself a blog entry now, dontcha?
I’ll break it down for you. Perception is reality. Even if what you do is terribly niche specific and you think you have no competition from here to the moon…your customer may perceive you as being one OF a million as opposed to one IN a million.
So, the way UX Magazine defines this is absolutly spot on.
The product and service we offer categorizes us, everything else we do defines us.
Because your competition isn’t just, well, your competition. It’s everyone your client even thinks of as your competition. You can’t fight that so you may as well accept it.
The best you can do is keep your branding strong, your customer service bar none, and above all…be yourself. That will always differentiate you from the corporate stiffs play acting righteous businesslike boredom and know-it-all-ology. Your personality has already brought you this far…why not let it take you even farther?
Need help making your branding consistent or working your personal mojo into your branding without making it a one man show? Succeeding Steps can help. Schedule a consultation with us today, and set yourself apart from the pack you never even saw coming.
Want to learn the truth about your business? Hire a blogger.
January 24th, 2007 by John Herman, under blogs, client communication, marketing, public relations. No Comments
Want to learn the truth about your business? Hire a blogger … says a recent article in Inc. Magazine. They chronicle the hiring of an outside blogger to blog about the company BzzAgent in a project they call: 90 Days of BzzAgent.
I am not sure how much I agree with blogging completely about the ins and outs of your company. I am more of an old school "using a blog to become an expert" kind of guy. I do see how showing how you work, especially when it is a fairly new concept like BzzAgent’s word-of-mouth marketing service, could be the best sales material.
Their take on the experience of using a professional blogger to write about BzzAgent:
No doubt this was an interesting experiment, but could it or should it be tried by other companies? "I absolutely feel other companies could benefit–if they have the stomach for it," says Pearl. "If you trust that the message will be honest and clear, then go for it."
This kind of blog really does open communication with clients and potential clients, but is it too much information?