Archive for 'products'
These are your first customers …
June 23rd, 2006 by John Herman, under marketing, products, viral marketing. No Comments
You want them in the beginning, but your product will fail if it doesn’t catch on beyond them.
Japanese researchers diagnose neophilia, the unhealthy love of the new, so says Media Life Magazine.
Offer a $100 Burger
June 22nd, 2006 by John Herman, under products. No Comments
Entrepreneur’s Small Business Blog reminds us that you should always have a high end product for those that want it. If you offer it, someone will buy it.
Offer a $100 burger, and someone will fork the cash over to try it. The Boca Raton Resort and Club just started serving what they call “the most decadent burger in the world”–and with a tip that will end up costing you more than your average restaurant burger, it better be. It’s no secret that there’s lots of money to be made in the high-end market, but take a cue from Florida’s new most-expensive burger, and make sure your product is offered in the right environment and can truly be called the best of the best.
Avoid the Geek Blackhole
May 23rd, 2006 by John Herman, under products. No Comments
Everyone is creating these great new Web 2.0 products. Most people still don’t know what MySpace is.
Redeye VC talks about the trap of catering to a business niche that may never be big enough to make money.