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	<title>Succeeding Steps LLC</title>
	
	<link>http://www.succeedingsteps.com</link>
	<description>Online Tools Training, Research, and Marketing for Solopreneurs and Non-Profits</description>
	<pubDate>Wed, 06 Aug 2008 19:26:48 +0000</pubDate>
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		<title>Wordpress Plugins I Use</title>
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		<comments>http://www.succeedingsteps.com/2008/08/06/wordpress-plugins-i-use/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 19:16:27 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=135</guid>
		<description><![CDATA[I get asked a lot what Wordpress Plugins I recommend a lot. Here is my first stab at coming up with a list.
SEO Plugins 
Permalink Redirect
Ensures consistent formatting of page links in permalinks for good SEO
http://scott.yang.id.au/code/permalink-redirect/ 
Broken Link Checker
Will deactive links when they become broken
http://w-shadow.com/blog/2007/08/05/broken-link-checker-for-wordpress/ 
SEO Smart Links
http://wordpress.org/extend/plugins/seo-automatic-links/ 
Google XML Sitemaps Generator (links to Google to keep your site [...]]]></description>
			<content:encoded><![CDATA[<p>I get asked a lot what <a href="http://wordpress.org/extend/plugins/"  target="_blank">Wordpress Plugins</a> I recommend a lot. Here is my first stab at coming up with a list.</p>
<h3><strong>SEO Plugins</strong> </h3>
<p><strong>Permalink Redirect</strong></p>
<p>Ensures consistent formatting of page links in permalinks for good SEO</p>
<p><a href="http://scott.yang.id.au/code/permalink-redirect/"  target="_blank">http://scott.yang.id.au/code/permalink-redirect/</a> </p>
<p><strong>Broken Link Checker</strong></p>
<p>Will deactive links when they become broken</p>
<p><a href="http://w-shadow.com/blog/2007/08/05/broken-link-checker-for-wordpress/"  target="_blank">http://w-shadow.com/blog/2007/08/05/broken-link-checker-for-wordpress/</a> </p>
<p><strong>SEO Smart Links</strong></p>
<p><a href="http://wordpress.org/extend/plugins/seo-automatic-links/"  target="_blank">http://wordpress.org/extend/plugins/seo-automatic-links/</a> </p>
<p><strong>Google XML Sitemaps Generator</strong> (links to Google to keep your site up-to-date in the index)</p>
<p><a href="http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/"  target="_blank">http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/</a> </p>
<p><strong>Platinum SEO</strong></p>
<p><a href="http://wordpress.org/extend/plugins/platinum-seo-pack/"  target="_blank">http://wordpress.org/extend/plugins/platinum-seo-pack/</a> </p>
<p><strong>All in One SEO Pack</strong> (Well Known but recent change in developer &#8230; Platinum SEO has some more features)</p>
<p><a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/"  target="_blank">http://wordpress.org/extend/plugins/all-in-one-seo-pack/</a> </p>
<h3><strong>Comments</strong> </h3>
<p><strong>Absolute Comments</strong></p>
<p>Allows for a quick way to respond to comments</p>
<p><a href="http://planetozh.com/blog/my-projects/absolute-comments-manager-instant-reply/"  target="_blank">http://planetozh.com/blog/my-projects/absolute-comments-manager-instant-reply/</a> </p>
<p><strong>Subscribe to Comments</strong></p>
<p>Allows people to get email notifications when new comments appear on a post so they can go back and keep the discussion going</p>
<p><a href="http://wordpress.org/extend/plugins/subscribe-to-comments/"  target="_blank">http://wordpress.org/extend/plugins/subscribe-to-comments/</a> </p>
<p><strong>Comment Relish</strong></p>
<p>Sends email to someone after they comment so you can thank them, etc.</p>
<p><a href="http://www.justinshattuck.com/comment-relish/"  target="_blank">http://www.justinshattuck.com/comment-relish/</a> </p>
<p><strong>Akismet</strong></p>
<p>Most popular Spam for Wordpress (also made by the company that manages the Wordpress project)</p>
<p><a href="http://wordpress.org/extend/plugins/akismet/"  target="_blank">http://wordpress.org/extend/plugins/akismet/</a> </p>
<p>Akismet does have some false positive issues and blacklisting people os you may also want to look at Six Aparts spam filter &#8230; it is a nice product also</p>
<p><strong>Typepad AntiSpam</strong></p>
<p><a href="http://antispam.typepad.com/info/get-started.html"  target="_blank">http://antispam.typepad.com/info/get-started.html</a> <br />
 </p>
<h3><strong>RSS Feeds</strong> </h3>
<p><strong>Feedburner Feedsmith</strong></p>
<p>Redirects your feed to feedburner so you can get stats. Feedburner is a Google product for managing RSS feeds. It is free and you should definitely sign up </p>
<p><a href="http://www.google.com/support/feedburner/bin/topic.py?topic=13252"  target="_blank">http://www.google.com/support/feedburner/bin/topic.py?topic=13252</a></p>
<p> </p>
<h3><strong>Managing Content</strong> </h3>
<p><strong>Flexi Pages Widget</strong></p>
<p>Great if you are going to have Pages links in your sidebar instead of static </p>
<p><a href="http://wordpress.org/extend/plugins/flexi-pages-widget/"  target="_blank">http://wordpress.org/extend/plugins/flexi-pages-widget/</a> </p>
<p><strong>Pagemash</strong></p>
<p>Great Plugin for a WYSYWIG way to order and hide your pages from view</p>
<p><a href="http://joelstarnes.co.uk/pagemash.php"  target="_blank">http://joelstarnes.co.uk/pagemash.php</a> </p>
<h3><strong>Backend Admin Stuff</strong> </h3>
<p><strong>Wordpress Automatic Upgrade</strong></p>
<p>A must have .. it will let you automatically upgrade to the latest version of Wordpress</p>
<p><a href="http://wordpress.org/extend/plugins/wordpress-automatic-upgrade/"  target="_blank">http://wordpress.org/extend/plugins/wordpress-automatic-upgrade/</a> </p>
<p><strong>WP Super Cache</strong></p>
<p>Great Caching plugin that will prevent your site crashing if you get a lot of traffic at once</p>
<p><a href="http://wordpress.org/extend/plugins/wp-super-cache/"  target="_blank">http://wordpress.org/extend/plugins/wp-super-cache/</a> </p>
<p><strong>Search Everything</strong></p>
<p>Extends the search to cover more parts. Wordpress used to not even search pages but that has been fixed. This is still a good plugin to have because it extends the search to cover more ground.</p>
<p><a href="http://wordpress.org/extend/plugins/search-everything/"  target="_blank">http://wordpress.org/extend/plugins/search-everything/</a> </p>
<p><strong>Favicon Header</strong></p>
<p>Adds a favicon without having to change template code</p>
<p><a href="http://timjoh.com/wordpress-plugin-favicon-head/"  target="_blank">http://timjoh.com/wordpress-plugin-favicon-head/</a> <br />
 </p>
<h3><strong>Misc Great Tools</strong> </h3>
<p><strong>Share This</strong></p>
<p>Allows people to bookmark the page on sites like digg as well as email someone about a link</p>
<p><a href="http://wordpress.org/extend/plugins/share-this/"  target="_blank">http://wordpress.org/extend/plugins/share-this/</a> </p>
<p><strong>cformsII</strong></p>
<p>Great form creator</p>
<p><a href="http://wordpress.org/extend/plugins/cforms/"  target="_blank">http://wordpress.org/extend/plugins/cforms/</a> </p>
<p><strong>Next-Gen Gallery</strong></p>
<p>Great photo gallery plugin</p>
<p><a href="http://wordpress.org/extend/plugins/nextgen-gallery/"  target="_blank">http://wordpress.org/extend/plugins/nextgen-gallery/</a> </p>
<p><strong>Twitter Tools</strong></p>
<p>Notifies Twitter of new blog posts</p>
<p><a href="http://wordpress.org/extend/plugins/twitter-tools/"  target="_blank">http://wordpress.org/extend/plugins/twitter-tools/</a> </p>
<p><strong>Slideshare Plugin</strong></p>
<p>Slideshare.com presentations tend to mess up the code on Wordpress sites. This fixes that and allows you to give it a specific width.</p>
<p><a href="http://yoast.com/wordpress/slideshare/"  target="_blank">http://yoast.com/wordpress/slideshare/</a> </p>
<p><strong>Viper Video Tags</strong></p>
<p>Video Sharing Sites tend to mess up a Wordpress page also this helps fix that</p>
<p><a href="http://www.viper007bond.com/wordpress-plugins/vipers-video-quicktags/"  target="_blank">http://www.viper007bond.com/wordpress-plugins/vipers-video-quicktags/</a> </p>
<p><strong>Wordpress Video Plugin is also a good option</strong></p>
<p><a href="http://wordpress.org/extend/plugins/wordpress-video-plugin/"  target="_blank">http://wordpress.org/extend/plugins/wordpress-video-plugin/</a> </p>
<p><strong>WP Audio Player</strong></p>
<p>Some people prefer Podpress for podcasts, but I have found it overkill for what I need. Audio Player covers all the things I need,but Podpress is great too if you want to check that out for Audio Podcasts.</p>
<p><a href="http://wpaudioplayer.com/"  target="_blank">http://wpaudioplayer.com/</a> </p>
<p><strong>Similar Posts</strong></p>
<p><a href="http://rmarsh.com/plugins/similar-posts/"  target="_blank">http://rmarsh.com/plugins/similar-posts/</a> <br />
 </p>
<h3><strong>Stats</strong> </h3>
<p><strong>Wordpress.com Stats</strong></p>
<p>A good second set of stats to have and run</p>
<p><a href="http://wordpress.org/extend/plugins/stats/"  target="_blank">http://wordpress.org/extend/plugins/stats/</a> </p>
<p><strong>Google Analytics for Wordpress</strong> (adds the Google Analytics code to your template without having to put it in manually)</p>
<p><a href="http://yoast.com/wordpress/google-analytics/"  target="_blank">http://yoast.com/wordpress/google-analytics/</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/357678844" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Social Media in Plain English</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/337873794/</link>
		<comments>http://www.succeedingsteps.com/2008/07/17/social-media-in-plain-english/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 08:51:15 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[client communication]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=131</guid>
		<description><![CDATA[Another Great Common Craft Video that really explains what Social Media/Social Networking is and how it works.

Click here to view the video on Youtube

]]></description>
			<content:encoded><![CDATA[<p>Another Great <a href="http://www.commoncraft.com/socialmedia"  target="_blank">Common Craft Video</a> that really explains what Social Media/Social Networking is and how it works.</p>
<p><a href="http://www.succeedingsteps.com/2008/07/17/social-media-in-plain-english/" ><em>Click here to view the embedded video.</em></a><br />
<span id="aptureStartContent"></span><br />
<a href="http://www.youtube.com/watch?v=MpIOClX1jPE"  target="_blank">Click here to view the video on Youtube</a><br />
<span id="aptureEndContent"></span></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/337873794" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>SEO Explained for Small Business Owners</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/277577978/</link>
		<comments>http://www.succeedingsteps.com/2008/04/25/seo-explained-for-small-business-owners/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 11:44:55 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[Search Engine]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=125</guid>
		<description><![CDATA[Small Business Fuel has a great blog entry from last week that explains Search Engine Optimization in really simple terms.
He covers:
What is SEO and Why You Should Care
Code, URLs, and Crawlability
Content and Keywords
Popularity, Links and PageRank
Should You Pay for SEO Services
Check out the article on the SmallFuel Marketing Blog.
]]></description>
			<content:encoded><![CDATA[<p style="clear: both">Small Business Fuel has a great blog entry from last week that explains Search Engine Optimization in really simple terms.</p>
<p style="clear: both">He covers:</p>
<p style="clear: both">What is SEO and Why You Should Care<br />
Code, URLs, and Crawlability<br />
Content and Keywords<br />
Popularity, Links and PageRank<br />
Should You Pay for SEO Services</p>
<p style="clear: both"><a href="http://www.smallfuel.com/blog/entry/small-business-seo/"  target="_blank">Check out the article on the SmallFuel Marketing Blog.</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/277577978" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Track your Packages with Twitter</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/276888172/</link>
		<comments>http://www.succeedingsteps.com/2008/04/24/track-your-packages-with-twitter/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 13:02:50 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[operations]]></category>

		<category><![CDATA[products]]></category>

		<category><![CDATA[tools]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[web applications]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=123</guid>
		<description><![CDATA[via Make Use of Directory
@TrackThis has started on Twitter. Now you can direct message them and updates on your package progress will be sent to you in Twitter. It supports UPS, USPS, DHL, and FedEx.
Track This Twitter Profile
]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.makeuseof.com/dir/trackthis-track-packages-twitter/"  target="_blank">via Make Use of Directory</a></em></p>
<p><a href="http://trackthis.pb30.com/"  target="_blank">@TrackThis</a> has started on Twitter. Now you can direct message them and updates on your package progress will be sent to you in Twitter. It supports UPS, USPS, DHL, and FedEx.</p>
<p><a href="http://twitter.com/trackthis"  target="_blank">Track This Twitter Profile</a></p>
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		<item>
		<title>5 Keys to Using Facebook</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/275397171/</link>
		<comments>http://www.succeedingsteps.com/2008/04/22/5-keys-to-using-facebook/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 13:13:37 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[facebook]]></category>

		<category><![CDATA[products]]></category>

		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=122</guid>
		<description><![CDATA[Facebook has released a guide to using Facebook Pages. You may have received a copy from them already if you are using Facebook Pages. Here are their 5 Keys to Using Facebook. (via TechCrunch)
Keys to Using Facebook 
1) Make business personal 
People primarily use Facebook to share personal information with friends. The more you showcase [...]]]></description>
			<content:encoded><![CDATA[<p><em>Facebook has released a guide to using Facebook Pages. You may have received a copy from them already if you are using Facebook Pages. Here are their 5 Keys to Using Facebook. (<a href="http://www.techcrunch.com/2008/04/21/facebook-publishes-insiders-guide-to-viral-marketing/"  target="_blank">via TechCrunch</a>)</em></p>
<p><strong>Keys to Using Facebook</strong> </p>
<p><strong>1) Make business personal </strong><br />
People primarily use Facebook to share personal information with friends. The more you showcase the human element of your business, your products, and your people, the stronger of an effect it will have on everyone who views it. </p>
<p><strong>2) Update your Facebook Page frequently </strong><br />
Facebook is geared to highlight new information and recent changes. The more often you add new content, the more often people will come back to your Facebook Page. You can also send Updates to your fans to announce in-store events, special promotions, new products, concerts, screenings, or other news. </p>
<p><strong>3) Harness the power of News Feed </strong><br />
The News Feed on users’ home pages tells them what their friends are doing. When users become your fan, News Feed tells their friends and invites them to become fans as well.  In turn, this can lead to the friends of their friends finding out about your business through their News Feeds, and so on in a virtuous cycle. News Feed is the key to spreading your message virally on Facebook. </p>
<p><strong>4) Choose the applications that are best for your business </strong><br />
Facebook and its outside developers have built thousands of free applications for businesses, bands, and every other type of organization. Your Page comes with the basics pre-installed, but you can easily add whichever other applications are right for your business. For instance, a restaurant may choose to add an application for online ordering or reservations, while a film may add a cinema-locator so the user can find the nearest screening without ever leaving Facebook. You can even build your own applications. The more useful your applications are to your customers, the faster your fan base will grow. </p>
<p><strong>5) Promote your Page through Facebook Ads</strong><br />
Facebook Ads allow you to reach exactly the audience you want and bring them to your Page. You can choose your audience based on age, gender, geography, educational status, relationship status, and precise interests or keywords. Your ads can be socialized so that users’ interactions are reflected in the ads their friends see, increasingly the virality of your Page. You can run ads both in traditional “banner” locations and in the News Feed. As with your Page itself, the key to success with Facebook Ads is to experiment and iterate on your work. </p>
<p><em>John&#8217;s Note: Of course they are going to recommend doing this. <img src='http://www.succeedingsteps.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> I question their ability to target the ads with such a huge ad inventory though. <a href="http://valleywag.com/381134/facebook-cant-get-basic-ad-targeting-right"  target="_blank">Click here for some evidence.</a><em></p>
<p><strong>Facebook experts are all around you: in your family, on your staff, amongst your customers, at your competitors. Don’t hesitate to ask them for advice and to follow their lead when you see a successful strategy at work.</strong></p>
<p>Here is a copy of the full insider&#8217;s guide:</p>
<p><object width="450" height="550"><param name="movie" value="http://www.docstoc.com/docs/wrapper.ashx?doc_id=520148&#038;swf_url=http%3A//content1.docstoc.com.s3.amazonaws.com/Facebook+Insider%27s+Guide+to+Viral+Marketing.pdf.swf&#038;showrelated=0&#038;showotherdocs=0&#038;showstats=0&#038;enableFullScreen=1"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://www.docstoc.com/docs/wrapper.ashx?doc_id=520148&#038;swf_url=http%3A//content1.docstoc.com.s3.amazonaws.com/Facebook+Insider%27s+Guide+to+Viral+Marketing.pdf.swf&#038;showrelated=0&#038;showotherdocs=0&#038;showstats=0&#038;enableFullScreen=1" width="450" height="600" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash"></embed></object><br /><font size="1"><a href="http://www.docstoc.com/docs/520148/Facebook-Insiders-Guide-to-Viral-Marketing" >Facebook Insider&#8217;s Guide to Viral Marketing</a> - Get more <a href="http://www.docstoc.com/" >documents</a></font></p>
<p><a href="http://www.docstoc.com/docs/document-preview.aspx?doc_id=520148"  target="_blank">Click here to view this document in a full screen.</a></p>
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		<title>What is Twitter?</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/269576406/</link>
		<comments>http://www.succeedingsteps.com/2008/04/13/what-is-twitter/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 19:00:40 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[technology]]></category>

		<category><![CDATA[tools]]></category>

		<category><![CDATA[web worker tools]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=121</guid>
		<description><![CDATA[Great video demo of Twitter.

Click here to view the video on YouTube.
Related articles

A simple twitter &#8220;how-to&#8221; video [via Zemanta]



]]></description>
			<content:encoded><![CDATA[<p>Great video demo of Twitter.</p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/OYHUOESHpVk&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00"><param name="movie" value="http://www.youtube.com/v/OYHUOESHpVk&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" /></object></p>
<p><a href="http://www.youtube.com/watch?v=OYHUOESHpVk"  target="_blank">Click here to view the video on YouTube.</a></p>
<p><fieldset class="zemanta-related" style="margin: 0.5em 0pt 1em; padding: 0pt;"><legend class="zemanta-title">Related articles</legend></p>
<ul class="zemanta-article-ul" style="margin: 1em 0pt 1.5em; padding: 0pt;">
<li class="zemanta-article" style="margin: 0.5em 2em;"><a title="Open in new window" href="http://www.blogherald.com/2008/04/13/a-simple-twitter-how-to-video/"  target="_blank">A simple twitter &#8220;how-to&#8221; video</a> [via Zemanta]</li>
</ul>
<p></fieldset></p>
<div id="zemanta-pixie" style="margin: 5px 0pt; width: 100%;"><a id="zemanta-pixie-a" title="Zemified by Zemanta" href="http://www.zemanta.com/" ><img id="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/pixie.png?x-id=c2a76148-b427-42b5-acf4-d40bae4f0a95" alt="" /></a></div>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/269576406" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.succeedingsteps.com/2008/04/13/what-is-twitter/feed/</wfw:commentRss>
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		<item>
		<title>Flickr Now Has Video</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/266743880/</link>
		<comments>http://www.succeedingsteps.com/2008/04/08/flickr-now-has-video/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 03:02:04 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[technology]]></category>

		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2008/04/08/flickr-now-has-video/</guid>
		<description><![CDATA[I have been waiting and waiting and now Flickr finally has video!
Hold the phone though it only allows for 90 seconds.  hmmmm
They say the limit works with what Flickr is all about &#8230; video = long photos. I think it just helps them keep up with the demand in the beginning.
See the Flickr Blog [...]]]></description>
			<content:encoded><![CDATA[<p>I have been waiting and waiting and now Flickr finally has video!</p>
<p>Hold the phone though it only allows for 90 seconds. <img src='http://www.succeedingsteps.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> hmmmm</p>
<p>They say the limit works with what Flickr is all about &#8230; video = long photos. I think it just helps them keep up with the demand in the beginning.</p>
<p><a href="http://blog.flickr.net/en/2008/04/09/video-on-flickr-2/"  target="_blank">See the Flickr Blog post about video.</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/266743880" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Now with Wordpress 2.5</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/260892698/</link>
		<comments>http://www.succeedingsteps.com/2008/03/30/now-with-wordpress-25/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 21:07:08 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[Succeeding Steps]]></category>

		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=119</guid>
		<description><![CDATA[I have been playing around with Wordpress 2.5 all weekend. This Wordpress update has been really scary for me. Things are really different in the back end now. I feel like the blind leading the blind, but we have now made it. There were some bumps in the road, along the way. Luckily the plug-in [...]]]></description>
			<content:encoded><![CDATA[<p>I have been playing around with Wordpress 2.5 all weekend. This Wordpress update has been really scary for me. Things are really different in the back end now. I feel like the blind leading the blind, but we have now made it. There were some bumps in the road, along the way. Luckily the plug-in issues have all been resolved this morning because of a mad rush of updates on Sunday. I also feel comfortable recommending the upgrade to my clients starting next week.</p>
<p>Look for the new design and new interesting in blogging on here again &#8230; Coming Soon.</p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/260892698" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Why does my YouTube video look like crap?</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/260889790/</link>
		<comments>http://www.succeedingsteps.com/2008/03/30/why-does-my-youtube-video-look-like-crap/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 20:58:55 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[technology]]></category>

		<category><![CDATA[tools]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=118</guid>
		<description><![CDATA[I have been struggling lately with a few YouTube videos that I have created. The quality ends up being really awful once they make it onto YouTube. Luckily I found this great Squidoo Lens that will help.
Why Do My High Quality Videos Look Terrible in YouTube?
]]></description>
			<content:encoded><![CDATA[<p>I have been struggling lately with a few YouTube videos that I have created. The quality ends up being really awful once they make it onto YouTube. Luckily I found this great Squidoo Lens that will help.</p>
<p><a href="http://www.squidoo.com/youtuberight"  target="_blank">Why Do My High Quality Videos Look Terrible in YouTube?</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/260889790" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>When Fake Becomes Real</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/260811128/</link>
		<comments>http://www.succeedingsteps.com/2008/03/30/when-fake-becomes-real/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 17:19:24 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/?p=117</guid>
		<description><![CDATA[Idiocracy &#8230; a great Mike Judge dark comedy marketing, commercialism, and cultural anti-intellectualism, has just spawned a real product. (I am still holding back my belief a bit.)
The fake energy drink from the movie appears to be a real product now with real campus tours. Here are some fun spots they created:



Next step &#8230; the [...]]]></description>
			<content:encoded><![CDATA[<p>Idiocracy &#8230; a great Mike Judge dark comedy marketing, commercialism, and cultural anti-intellectualism, has just spawned a real product. (I am still holding back my belief a bit.)</p>
<p>The fake energy drink from the movie appears to be a real product now with real campus tours. Here are some fun spots they created:</p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/Tbxq0IDqD04&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00"><param name="movie" value="http://www.youtube.com/v/Tbxq0IDqD04&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" /></object></p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/Ru6p5NLXxvY&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00"><param name="movie" value="http://www.youtube.com/v/Ru6p5NLXxvY&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" /></object></p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/uxieMOdo6IU&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00"><param name="movie" value="http://www.youtube.com/v/uxieMOdo6IU&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" /></object></p>
<p>Next step &#8230; the Daily Show creating real candidates.</p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/260811128" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Columbus, Ohio Named #1 Up and Coming Tech City</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/252981776/</link>
		<comments>http://www.succeedingsteps.com/2008/03/17/columbus-ohio-named-1-up-and-coming-tech-city/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 13:01:36 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[technology]]></category>

		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2008/03/17/columbus-ohio-named-1-up-and-coming-tech-city/</guid>
		<description><![CDATA[We are finally becoming a tech city instead of a cow town.
Read the Forbes article here.
]]></description>
			<content:encoded><![CDATA[<p>We are finally becoming a tech city instead of a cow town.</p>
<p><a href="http://www.forbes.com/2008/03/10/columbus-milwaukee-houston-ent-tech-cx_wp_0310smallbizoutlooktechcity.html"  target="_blank">Read the Forbes article here.</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/252981776" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The 25 Basic Styles of Blogging … And When To Use Each One</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/251715291/</link>
		<comments>http://www.succeedingsteps.com/2008/03/14/the-25-basic-styles-of-blogging-and-when-to-use-each-one/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 00:55:43 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[blogs]]></category>

		<category><![CDATA[client communication]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2008/03/14/the-25-basic-styles-of-blogging-and-when-to-use-each-one/</guid>
		<description><![CDATA[
 &#124; View &#124; Upload your own

Great presentation by Rohit of Influential Marketing Blog
]]></description>
			<content:encoded><![CDATA[<div style="width:425px;text-align:left" id="__ss_37589"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-25-basic-styles-of-blogging-and-when-to-use-each-one-14243"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-25-basic-styles-of-blogging-and-when-to-use-each-one-14243" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;"><a href="http://www.slideshare.net/?src=embed" ><img src="http://static.slideshare.net/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one?src=embed"  title="View 'The 25 Basic Styles of Blogging ... And When To Use Each One' on SlideShare">View</a> | <a href="http://www.slideshare.net/upload?src=embed" >Upload your own</a></div>
</div>
<p><a href="http://rohitbhargava.typepad.com/"  target="_blank">Great presentation by Rohit of Influential Marketing Blog</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/251715291" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Recharge Your Online Marketing Presentation</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/239514889/</link>
		<comments>http://www.succeedingsteps.com/2008/02/22/recharge-your-online-marketing-presentation/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 17:21:19 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2008/02/22/recharge-your-online-marketing-presentation/</guid>
		<description><![CDATA[Yesterday we presented for the Dublin Chamber of Commerce Lunch and Learn Series. Here is a copy of the Powerpoint.

 &#124; View &#124; Upload your own

]]></description>
			<content:encoded><![CDATA[<p>Yesterday we presented for the Dublin Chamber of Commerce Lunch and Learn Series. Here is a copy of the Powerpoint.</p>
<div style="width:425px;text-align:left" id="__ss_276548"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=recharge-your-online-marketing-1203647123825111-4"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=recharge-your-online-marketing-1203647123825111-4" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;"><a href="http://www.slideshare.net/?src=embed" ><img src="http://static.slideshare.net/swf/logo_embd.png" style="border:0px none;margin-bottom:-5px" alt="SlideShare"/></a> | <a href="http://www.slideshare.net/succeedingsteps/recharge-your-online-marketing?src=embed"  title="View 'Recharge Your Online Marketing' on SlideShare">View</a> | <a href="http://www.slideshare.net/upload?src=embed" >Upload your own</a></div>
</div>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/239514889" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Business Builders Talk Radio is Here</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/237299256/</link>
		<comments>http://www.succeedingsteps.com/2008/01/15/business-builders-talk-radio-is-here/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 03:49:29 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[Succeeding Steps]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[operations]]></category>

		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2008/01/15/business-builders-talk-radio-is-here/</guid>
		<description><![CDATA[

We have teamed up with Jennifer Gniadecki from Marketing Curve to create a great new Talk Radio Show on Blog Talk Radio.
We will be covering ways to Build your Business. Click here to check out our website for the show and listen to past episodes. We will be on and taking your calls every Sunday [...]]]></description>
			<content:encoded><![CDATA[<p>
<img src="http://www.succeedingsteps.com/wp-content/uploads/2008/01/bbtalklogo1.gif" width="325" height="82" alt="Business Builders Talk Radio" /></p>
<p>We have teamed up with Jennifer Gniadecki from <a href="http://www.marketingcurve.com"  target="_blank">Marketing Curve</a> to create a great new Talk Radio Show on <a href="http://blogtalkradio.com/businessbuilders"  target="_blank">Blog Talk Radio</a>.</p>
<p>We will be covering ways to Build your Business. <a href="http://bbtalkradio.com"  target="_blank">Click here to check out our website for the show and listen to past episodes.</a> We will be on and taking your calls every Sunday at 5 pm EST. Drop us a line if there is a topic you want us to cover.</p>
<div class="posttagsblock"><a href="http://technorati.com/tag/Business%20Builders%20Talk%20Radio"  rel="tag">Business Builders Talk Radio</a></div>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/237299256" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>How to Make your Wordpress Site More Search Engine Friendly</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/237299257/</link>
		<comments>http://www.succeedingsteps.com/2008/01/15/how-to-make-your-wordpress-site-more-search-engine-friendly/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 02:55:24 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[blogs]]></category>

		<category><![CDATA[internet marketing]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2008/01/15/how-to-make-your-wordpress-site-more-search-engine-friendly/</guid>
		<description><![CDATA[
Its kind of technical, but helpful. 
Click here if you have trouble viewing the video.
From the Wolf-Howl Blog
]]></description>
			<content:encoded><![CDATA[<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/BiCn6y6JU8o&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00"><param name="movie" value="http://www.youtube.com/v/BiCn6y6JU8o&amp;rel=0&amp;color1=0x234900&amp;color2=0x4e9e00" /></object><br />
Its kind of technical, but helpful. <a href="http://www.youtube.com/watch?v=BiCn6y6JU8o"  target="_blank"></a></p>
<p><a href="http://www.youtube.com/watch?v=BiCn6y6JU8o"  target="_blank">Click here if you have trouble viewing the video.</a><a href="http://www.wolf-howl.com/video/make-wordpress-search-engine-friendly/"  target="_blank"></a></p>
<p><a href="http://www.wolf-howl.com/video/make-wordpress-search-engine-friendly/"  target="_blank">From the Wolf-Howl Blog</a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/237299257" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.succeedingsteps.com/2008/01/15/how-to-make-your-wordpress-site-more-search-engine-friendly/feed/</wfw:commentRss>
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		<item>
		<title>Technology and Our World to Come</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/102704884/</link>
		<comments>http://www.succeedingsteps.com/2007/03/18/technology-and-our-world-to-come/#comments</comments>
		<pubDate>Mon, 19 Mar 2007 02:48:08 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[change]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2007/03/18/technology-and-our-world-to-come/</guid>
		<description><![CDATA[
via CrunchNotes 
]]></description>
			<content:encoded><![CDATA[<p><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/xHWTLA8WecI" width="425" height="355" wmode="transparent"><param name="movie" value="http://www.youtube.com/v/xHWTLA8WecI" /></object></p>
<p><a target="_blank" href="http://www.crunchnotes.com/?p=370" >via CrunchNotes </a></p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/102704884"/>]]></content:encoded>
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		<item>
		<title>Don’t you wanna feel special?</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/102264854/</link>
		<comments>http://www.succeedingsteps.com/2007/03/16/dont-you-wanna-feel-special/#comments</comments>
		<pubDate>Fri, 16 Mar 2007 20:48:10 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[client communication]]></category>

		<category><![CDATA[competition]]></category>

		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2007/03/16/dont-you-wanna-feel-special/</guid>
		<description><![CDATA[Over at UX Magazine there is an article who&#8217;s title alone deserves blogging goodness.
You&#8217;re special&#8230; (I lied).
Not only is it grammatically correct, with the final period outside of the paranthesees and all that fun stuff, it&#8217;s completely hilarious. In that &#8220;Dear John&#8221; sort of way it&#8217;s just the best title around.
What&#8217;s even better is the [...]]]></description>
			<content:encoded><![CDATA[<p>Over at <a href="http://www.uxmag.com/strategy/177/youre-special-i-lied" >UX Magazine</a> there is an article who&#8217;s title alone deserves blogging goodness.</p>
<p align="center"><strong>You&#8217;re special&#8230; (I lied).</strong></p>
<p>Not only is it grammatically correct, with the final period outside of the paranthesees and all that fun stuff, it&#8217;s completely hilarious. In that &#8220;Dear John&#8221; sort of way it&#8217;s just the best title around.</p>
<p>What&#8217;s even better is the actual point of the article. When you begin with wit and end with genius&#8230;well&#8230;you&#8217;ve got yourself a blog entry now, dontcha?</p>
<p>I&#8217;ll break it down for you. Perception is reality. Even if what you do is terribly niche specific and you think you have no competition from here to the moon&#8230;your customer may perceive you as being one OF a million as opposed to one IN a million.</p>
<p>So, the way UX Magazine defines this is absolutly spot on.</p>
<p><strong>The product and service we offer categorizes us, everything else we do defines us.</strong></p>
<p>Because your competition isn&#8217;t just, well, your competition. It&#8217;s everyone your client even <em>thinks of</em> as your competition. You can&#8217;t fight that so you may as well accept it.</p>
<p>The best you can do is keep your branding strong, your customer service bar none, and above all&#8230;be yourself. That will always differentiate you from the corporate stiffs play acting righteous businesslike boredom and know-it-all-ology. Your personality has already brought you this far&#8230;why not let it take you even farther?</p>
<p>Need help making your branding consistent or working your personal mojo into your branding without making it a one man show? Succeeding Steps can help. Schedule a consultation with us today, and set yourself apart from the pack you never even saw coming.</p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/102264854"/>]]></content:encoded>
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		<item>
		<title>Top Ten Lists + Forbes = Business Love</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/100049681/</link>
		<comments>http://www.succeedingsteps.com/2007/03/07/top-ten-lists-forbes-business-love/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 19:28:19 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[operations]]></category>

		<category><![CDATA[small business]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2007/03/07/top-ten-lists-forbes-business-love/</guid>
		<description><![CDATA[Are you a business owner? Are you thinking of starting a business?
If you&#8217;re still in the planning phases, you may need to do some rethinking if you have one of The 10 Riskiest Businesses to Start. From Travel Agency to Retail Store, there are pitfalls and problems listed that would make any budding entrepreneur cringe [...]]]></description>
			<content:encoded><![CDATA[<p>Are you a business owner? Are you thinking of starting a business?</p>
<p>If you&#8217;re still in the planning phases, you may need to do some rethinking if you have one of The <a target="_blank" href="http://www.forbes.com/2007/01/18/fairisaac-nordstrom-verizon-ent-fin-cx_mf_0118risky.html" >10 Riskiest Businesses to Start</a>. From Travel Agency to Retail Store, there are pitfalls and problems listed that would make any budding entrepreneur cringe with fright!</p>
<p>There is something&#8230;though&#8230;that we noticed. Something that made us really, really excited. Excited enough that we called our friends and had them look at the article&#8230;exciting enough that we couldn&#8217;t help but blog about it.</p>
<p>Business consultants aren&#8217;t on the list.</p>
<p>Niche businesses aren&#8217;t on the list.</p>
<p>Our clients aren&#8217;t on the list.</p>
<p>This was like three strikes for the team you can&#8217;t stand. While we have all the respect in the world for people trying to start any business, no matter what the odds, we couldn&#8217;t help but giggle maniacally as we realized that globalization and the changing landscape of business was not scary at all for those who&#8217;ve already embraced the challenge of living in a world that&#8217;s become, well, a little flat.</p>
<p>How is your business faring in the new economy? Are you faltering? Looking for a new image? From medium sized businesses to niche market startups, Succeeding Steps really has their eye on the prize. The prize? Your success. You can find a company that is cooler, you can find a company that can do the electric slide better, but when it comes to branding and business strategy, we blow the competition out of the water.</p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/100049681"/>]]></content:encoded>
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		<item>
		<title>Look Ma! I’m an entrepreneur!</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/99794392/</link>
		<comments>http://www.succeedingsteps.com/2007/03/06/look-ma-im-an-entrepreneur/#comments</comments>
		<pubDate>Tue, 06 Mar 2007 19:24:15 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[human resources]]></category>

		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2007/03/06/look-ma-im-an-entrepreneur/</guid>
		<description><![CDATA[Everyone loves a top ten list, and over at StartupSpark.com they&#8217;ve come up with the Top 10 Ways You Know You&#8217;re An Entrepreneur.
We have a few favorites we&#8217;d like to address:
Our favorite point, and what we think makes a true entrepreneur is You&#8217;re dreaming miles ahead while focused on what you&#8217;re doing right now. Succeeding [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone loves a top ten list, and over at <a target="_blank" href="http://www.StartupSpark.com" >StartupSpark.com</a> they&#8217;ve come up with the <a target="_blank" href="http://www.succeedingsteps.com/Top 10 Ways You Know You're An Entrepreneur" >Top 10 Ways You Know You&#8217;re An Entrepreneur</a>.</p>
<p>We have a few favorites we&#8217;d like to address:</p>
<p>Our favorite point, and what we think makes a true entrepreneur is <strong>You&#8217;re dreaming miles ahead while focused on what you&#8217;re doing right now.</strong> Succeeding Steps has a calling. We consult with small and niche business owners to form branding concepts and execution of those concepts all over the web. While any business planning needs to focus on &#8220;now&#8221; and &#8220;five years from now&#8221; simultaneously, we do this not only for ourselves, but every client we have. That&#8217;s why we rock, in case you were wondering.</p>
<p>The second point they list that really resonates with us is <strong>You&#8217;re a strategist</strong>. Have I told you yet how much the staff of Succeeding Steps dug playing Risk when we were younger? Okay, you got us&#8230;we still play Risk&#8230;just don&#8217;t tell anyone, okay? We don&#8217;t want our coolness quotient harmed. At the very least we don&#8217;t want it harmed any more than it already is. We&#8217;re afraid the Linux penguin is going to give us a wedgy any minute here.</p>
<p>The final point I&#8217;d like to address is probably the most important for any entrepreneur, solopreneur, or small business owner. <strong>You want to live your work</strong>. There is nothing we like better than seeing our client&#8217;s work recognized by online and local press. We love to be an integral part of every step of the branding and business planning process. This way we can give you a branding solution that truly fits your needs, not our tastes.</p>
<p>So are you an entrepreneur? How many of the top 10 do you relate to? Leave a comment and let us know&#8230;we&#8217;d love to hear from you!</p>
<img src="http://feeds.feedburner.com/~r/SucceedingSteps/~4/99794392"/>]]></content:encoded>
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		<item>
		<title>You Can Count on Succeeding Steps</title>
		<link>http://feeds.feedburner.com/~r/SucceedingSteps/~3/99555322/</link>
		<comments>http://www.succeedingsteps.com/2007/03/05/you-can-count-on-succeeding-steps/#comments</comments>
		<pubDate>Mon, 05 Mar 2007 20:27:44 +0000</pubDate>
		<dc:creator>John Herman</dc:creator>
		
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.succeedingsteps.com/2007/03/02/you-can-count-on-succeeding-steps/</guid>
		<description><![CDATA[While perusing the web, we came across an entry on first and third person form in blog posts.
It&#8217;s an article that seems like common sense at first, but on closer inspection is something  Succeeding Steps thinks small business owners don&#8217;t incorporate near enough. When Succeeding Steps writes a blog entry Succeeding Steps feels that [...]]]></description>
			<content:encoded><![CDATA[<p>While perusing the web, we came across an entry on <a target="_blank" href="http://www.synapsoftware.com/blogit/articles/2007/02/05/first-or-third-person" >first and third person form in blog posts</a>.</p>
<p>It&#8217;s an article that seems like common sense at first, but on closer inspection is something  Succeeding Steps thinks small business owners don&#8217;t incorporate near enough. When Succeeding Steps writes a blog entry Succeeding Steps feels that using the name of Succeeding Steps every time &#8220;we&#8221; or &#8220;I&#8221; or &#8220;us&#8221; or &#8220;our company&#8221; would appear in the blog post of Succeeding Steps that Succeeding Steps would be mentioned instead.</p>
<p>Do you see the point we&#8217;re trying to make? While we agree that you should enter the name of your company more often than you probably are, if you overuse it you&#8217;re just as bad as the keyword-stuffing guy with the fake AdSense blog trying to make five cents a day having bad content.</p>
<p>Google isn&#8217;t going to know that you aren&#8217;t a creepy spam blogger and you want to make sure that along with getting your name out there and easily recognized; you do not want to do this at the expense of your brand - which should not include overuse of a good thing, i.e. your company name.</p>
<p>The article also addresses the merit of talking directly to the reader using the term &#8220;you&#8221; - great idea, but be careful when you talk about anything potentially controversial (like spamming) where &#8220;you&#8221; could be seen as a potential finger pointing in the face of your reader.</p>
<p>As long as you take common courtesy into consideration these are two wonderful suggestions that you should begin incorporating into your copywriting and blog entries as soon as possible. Of course, SUCCEEDING STEPS will be happy to help YOU with that!</p>
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